Articles, advice and musings in the world of graphic design, branding, corporate reporting and so much more.
As we have discussed in our previous articles: What is an ESG report and Maximising your ESG report impact, we focus on a particular sector – banks and investment companies to detail some of the specific requirements that these sectors may need to deal with.
We have discussed what an ESG (Environmental, Social and Governance) report is and the potential structure one might take as part of your corporate reporting as part of our annual report design service, Navig8 can help you bring to life, your ESG goals and strategy.
Environmental, Social and Governance (ESG) reports are becoming increasingly important as stakeholders and investors are demanding more and more, to see a company's impact on climate change and the environment, social ‘responsibility’ and good governance.
An annual report can and should be so much more than just an illustration of the past year's financial statements and compliance. Every member of the delivery team will have a different agenda and communications goals.
Every business has a human element and a story to tell. even if you sell robots, software, or rubber flanges. Human stories are what people want to read about, they can bring any report alive and add a different dimension to an annual report.
If you think you are defining a new market, it is very rare that an absolutely new market doesn’t already exist. There will be something similar out there, people or organisations who buy or want to buy the product or service you sell. You can pay for a market research company to do your research for you. But with effort and a little ‘out-of-the-box thinking’, you can do it yourself.
This article details an overview of what a branding strategy might include… Branding strategy can be a nebulous thing, but like all strategies, it must be devised and created for each individual organisation.
Style guides and brand books underpin a brand's communication framework. they affect the way a charity speak to their supporters and funders to how a brand communicates to its customers and stakeholders.
I wrote a book called Clients are Aliens and Designers are Monsters. It got rejected by my publishers (BIS Publishers) because it might be perceived as a bit too negative. In my view, it wasn't. It was a semi-satirical view of the relationship between designers and their clients, with a view to pointing out what could be done to make both parties’ life a bit easier.
Starting from a basic print production on a low print run, here is a selection of dinging techniques, from the cheapest to the most expensive. Prices are marked using the restaurant listing method you often see, starting in ‘£’ – ‘£££££’. Prices will vary enormously, so seek advice from your graphic design agency.
What does a design and rebranding agency do and what process do they take?
Almost all agencies say they can do anything. The truth is we can’t. We’ve done some wicked interiors, mostly because our client liked what we did with everything else. It was magic fun, but we are not interior experts.
What we are (Navig8 that is) is an agency that does a few things, not only well, but world-class.
The decision to rebrand can be a difficult one for organisation that has high recognition. No matter the organisation if the brand is tired, no longer works on modern digital channels, or has simply become cringe-worthy, it may be time to grasp the nettle and seek out a design and rebranding agency.
An interactive online Annual Report can mean different things to different people. There are a number of solutions available to clients, each with increasing complexity and cost. But they don’t have to cost a fortune.
So, what goes on at a London graphic design agency?
What does a graphic designer do?
How do designers balance their design and development work with endless communication with clients?
Do account managers liaise between the clients and designers, but where does the quality control come into play?
If you have read the article Adding Impact to Your Annual Report: Print and Binding, you will know I have saved the ££££ cost options for adding something special to the print production of your annual report.
Annual report for a global Plc is only part of the communications package for an organisation's stakeholders. As part of our service we were tasked with producing the full range of stakeholder coms.
Animated brand content can breathe life into a brand, make it more relatable and give it a pulse.
Thanks to the COVID-19 pandemic, we have all been forced to work from home. And with no clear indication on when we will be allowed back to the office in the UK, we have to get used to it.
Gordon Bennet, I could write another book on this subject. I’m quite a positive chap and I really love my job, even after all these years, I still whistle my way to work – but, and let’s face it, we knew that ‘but’ was coming – it’s going to be hard to stay positive. I’ll do my best.
The terms ‘proofreading’ and ‘editing’ mean different things to different people, depending on the type of document and the client’s background. In the publishing industry, there is a distinct line between copy-editing, which is getting a document ready for print, applying a style guide, re-writing or re-phrasing parts, and proofreading, which should just be a final quality-control check on a ‘proof’ copy before pushing the start button on the printing press.
