Working with luxury brands and services requires a shift in communication mind set. You are no longer required to speak to the masses, but to the few. Often your market is more demanding and harder to impress. You must understand what is important to them and your aim is to communicate the product or services in a light that makes it a 'must have'
Annual report structures tend to be quite similar. There is probably a good reason for that, stakeholders, board members and the like, like things just so and CFOs do like their accounts to be set in a straight forward 'workman' like manner. All of that is fine. You can still mix it up a bit without upsetting the apple cart. The same suggestions apply to impact reports, strategy reports, but for now, I'll stick with a reasonably heavy weight report, the sort of thing you see in the finance industry.
This is the first of two emails in our ‘Design miscellany’ series. This is a collection of terms, comments and miscellany in alphabetical order with no other rhyme or reason other than to inform and entertain.
It applies to anything that you hope will be read and understood. Designing to ensure communications are accessible should always be on a designer's mind, not just when producing materials for an older audience or the visually-impaired.
There is often the misconception that once a piece of print work has been signed off, the final printed matter should be available in a matter of hours, let alone days. Like most things in life, there is more to print production than meets the eye. True, some modern print production techniques deliver astonishing results in a matter of hours. This article firstly talks you through the typical process of litho printing and then explains the other options, their benefits and disadvantages.
We (Navig8) are lucky enough to get a constant stream of CVs flooding into our inboxes of the finest creative talent this country (and abroad) has to offer.
The problem is that the vast majority of approaches are of a poor standard, something that could be easily fixed with a bit of effort.
This is a hit list for any would be employee. This covers the bare minimum if you hope to have any chance of getting your foot in the door. Remember, unless you are responding to an advert, the agency may not be actively looking for a new recruit. Having said that, we are always on the look out for talent.
This document is an overview that outlines the typical stages and approximate number of days for an HTML Email project. All vary of course, but this aims to set out the process and highlight where potential pitfalls and opportunities. Understanding this process helps us and our clients work together better, avoid misunderstandings and create stunning work.
We understand the challenges clients face when delivering an annual report and aim to help them deal with the shifting landscape and often challenging scenarios they face. This article focuses on the challenges a client often faces and what we can do to help them through the process.
We think a lot; we get paid to think. So it’s hard not to come up with ideas because we’re always thinking. Coming up with good ideas isn’t quite so easy. There is, unfortunately, no magic formula. But there are ways to increase the likelihood of striking that eureka moment and coming up with a great idea. This month we have a guest writer – Cris (no H) Convery, an ideas monster here at Navig8.
Designers and clients have mixed views on the benefits of having a style guide for an organisation's communications collateral. Why's that? Well exponents love 'em because they bring order out of potential chaos, helping to reign in the potential 'home-made' designers from trying to include kittens and clipart in publications. Detractors see a style guides as a restriction of creativity and a draconian, corporate bible, that does not fit their needs and hinders their expression. Thing is, a good style guide should remove all of these reservations and provide a platform for creativity and consistency – so that everybody is a happy bunny. What does a style guide do? What makes them good? What makes them bad? Read on...
British design is considered the finest in the world, from cars to Hoovers. Often nostalgic, our design icons define us. There are so many global design icons that originated in the UK. Here we focus on the motor industry.
Most, but not all, of these e-newsletters are born out of issues on projects Navig8 helps with. Real-life issues that often have hidden problems, or simple solutions that help the client get what they want, for the best result and the best price. Here we talk about photography and art direction – how best to buy it and how best to use it.
This post is an overview that outlines the typical stages and appoximate number of days for an annual reporting project for print. All reports vary of course, but this aims to set out the process and highlight where potential pitfalls and opportunities. Understanding this process helps us and our clients work together better, avoid misunderstandings and create stunning work.
Happy April fools day, a couple of days ago. Seriously, the e-newsletter is no joke. In this issue we look at brand, marketing and design mistakes and the fools that made them.
'Googling' has become a verb. Talk about brand equity. There is much to be said about the 'dark art' of getting to the top of Google's search results, but most of it is garbage. Here we dispel the myths, advise on best practice and illustrate examples of a job well done. We're not going to include Pay Per Click (PPC) or any ads.
Logos: they're everywhere – you see them but don't always notice them. They help us recognise big brands like Nike and Shell, but what about those more workman-like marks that are stuck on the bottom of our kettles or sewn into our jumpers? Let's have a look at some of those ubiquitous logos and their hidden beauty.
Happy New Year, unless you are Chinese of course, in which case I'm a tad early. This newsletter is a tongue-in-cheek look at typical client requests made to designers and why a client might want to think again. :-)
F.R. David's song has a point about copywriting. Writing good copy, editing and getting your tone and content right isn't easy. And let's face it: I'd never proport to be an expert. I've written the odd tome and boy-oh-boy it's tough. But in doing so, there are a few things that I've picked up along the way which I'd like to share. Words certainly don't come easy to me.
Is it that time already?
Some people love it, some loathe it – a lot of people don't believe in it. But here it is. Christmas comes but once a year and of all the religious festivals this dominates the western world. This e-bite is an 'extra' – a Christmas bonus, if you like. Let's put on our design hats...ho, ho, ho... and enter the design world of clichés.