Happy April fools day, a couple of days ago. Seriously, the e-newsletter is no joke. In this issue we look at brand, marketing and design mistakes and the fools that made them.
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Sometimes you get a dream client. Something you'd just love to work on. In my case, this is the historic and global brand Barbadillo. I'm a Manzanilla drinker myself. It's a very dry sherry, made in a tiny area of Spain. Having visited the winery (Bodega) in the interests of research – I changed my view of what a drink's brand is and what it takes to make something unique. Let's look at the best.
The barriers to entry for setting up marketing campaigns have been lowered. From Google Pay Per Click to email broadcasts to Facebook advertising, anyone can do it, so why is marketing 'know-how' still essential.
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