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london branding agency

Mission, vision and descriptors

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Mission, vision and descriptors

In this article i set out what a mission, vision statement does, how an organisation can use a descriptor and what a lift speech is. We help organisations establish these as the bedrock of their brand values. This article is an edited piece from my forthcoming book, know your onions: corporate identity.

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Design miscellany M–Z

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Design miscellany M–Z

This then is the second and last in our series of ‘Design miscellany’ series, from M–Z. Nothing more than random comments, explanations and observations to inform and hopefully entertain.

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Design miscellany A–L

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Design miscellany A–L

This is the first of two emails in our ‘Design miscellany’ series. This is a collection of terms, comments and miscellany in alphabetical order with no other rhyme or reason other than to inform and entertain.

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