Designers and clients have mixed views on the benefits of having a style guide for an organisation's communications collateral. Why's that? Well exponents love 'em because they bring order out of potential chaos, helping to reign in the potential 'home-made' designers from trying to include kittens and clipart in publications. Detractors see a style guides as a restriction of creativity and a draconian, corporate bible, that does not fit their needs and hinders their expression. Thing is, a good style guide should remove all of these reservations and provide a platform for creativity and consistency – so that everybody is a happy bunny. What does a style guide do? What makes them good? What makes them bad? Read on...
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In Social Media there’s always some new flavour of the month, be it a tool or network. Time and time again we get told “Facebook is over”, “twitter is dead” and “all the young ones are on [replace with network name]”.
If only I had £1 for everyone who told me they lost large sums of money by bidding on ineffective keywords… Read on to find out how to avoid the pitfalls of PPC