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Branding

5 steps for a start-up brand

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5 steps for a start-up brand

Launching a new company is an exciting time for everyone involved. It’s tempting to try and save money and do a bit of DIY branding – we understand that – so here are five steps you should consider to get your new brand in the best possible place.

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Corporate communications agency London

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Corporate communications agency London

Corporate communication means many different things. A corporate communication asset might be a humble email, a PR campaign or an annual report. In this article, we are going to try to define what the essence of any corporate communication might be. No mean feat.

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Reverse engineering your brand colours

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Reverse engineering your brand colours

We have established that the CMYK has a smaller range of colours. So start by selecting your colours in CMYK. Get a high-quality print test sheet run, on both gloss/silk and matt/uncoated stock first. Whilst you are at it, produce a printed test sheet with all the percentage tints on it as well, it will give you a really good overview.

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Integrated services

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Integrated services

Design agencies offer a wide range of services these days – they have to, in order to compete. The benefit of using one agency rather than a number of specialist companies to deliver your design and marketing is that an agency that can deliver integrated services will take a holistic approach, make sure the left hand knows what the right hand is doing and save the client money.

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Why rebrand?

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Why rebrand?

Some brands, like, Ford, Coca-Cola and Boots have retained the original logo design from their very conception, or thereabouts. Having said that, all of them have been through subtle branding exercises. These subtle changes are to gently modernise the identity.

Some organisations have made a more drastic change. This might mean a change in name and a complete rebrand from the logo upwards.

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Corporate Identity, Brand and Branding: What does it mean?

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Corporate Identity, Brand and Branding: What does it mean?

Branding gets used to describe a visual identity for a product or service. It often relates to a wider application, rather than just a logo and colour palette for instance.

The actual term for this part of a brand is ‘corporate identity’. A corporate identity is the visual elements a company uses to identify itself.

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Branding Strategy – Part 2: Know Your Market

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Branding Strategy – Part 2: Know Your Market

If you think you are defining a new market, it is very rare that an absolutely new market doesn’t already exist. There will be something similar out there, people or organisations who buy or want to buy the product or service you sell. You can pay for a market research company to do your research for you. But with effort and a little ‘out-of-the-box thinking’, you can do it yourself.

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Rebranding agency

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Rebranding agency

What does a design and rebranding agency do and what process do they take?

Almost all agencies say they can do anything. The truth is we can’t. We’ve done some wicked interiors, mostly because our client liked what we did with everything else. It was magic fun, but we are not interior experts.

What we are (Navig8 that is) is an agency that does a few things, not only well, but world-class.

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Rebranding?

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Rebranding?

The decision to rebrand can be a difficult one for organisation that has high recognition. No matter the organisation if the brand is tired, no longer works on modern digital channels, or has simply become cringe-worthy, it may be time to grasp the nettle and seek out a design and rebranding agency.

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Mission, vision and descriptors

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Mission, vision and descriptors

In this article i set out what a mission, vision statement does, how an organisation can use a descriptor and what a lift speech is. We help organisations establish these as the bedrock of their brand values. This article is an edited piece from my forthcoming book, know your onions: corporate identity.

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Design miscellany M–Z

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Design miscellany M–Z

This then is the second and last in our series of ‘Design miscellany’ series, from M–Z. Nothing more than random comments, explanations and observations to inform and hopefully entertain.

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