In Social Media there’s always some new flavour of the month, be it a tool or network. Time and time again we get told “Facebook is over”, “twitter is dead” and “all the young ones are on [replace with network name]”.

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If only I had £1 for everyone who told me they lost large sums of money by bidding on ineffective keywords… Read on to find out how to avoid the pitfalls of PPC
 

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