In part one, we covered the basics of type, including headlines, standfirsts, subheads, body copy, paragraphs and bullets. In part two, we will look at alignment, font weights, colour, kerning and word spacing.
Viewing entries tagged
re-branding
I’m not going into selecting type or any of the other aspects of typography; this blog focuses on the setting of type. These principles can be applied to documents (both print and digital), websites, social media assets – anything you produce using type.
Ligatures are ‘special characters’; not all fonts have them and they are always easily accessible.
If an independent wants to set up a coffee shop and survive, it needs to eke out a distinct brand.
Designing an exhibition requires an understanding of the size and space. In this instance, it is a big space. The designer must set up the artwork with certain considerations in mind.
We set up the templates to include an indicating line that shows where the average person’s eye line falls. Another line demonstrates where the top of the plinths will sit.
BIDs operate within a defined area to enhance the district beyond what the local authority can offer.
What makes them different, to my mind, is that they are paid for by the businesses to work for the businesses, solely where they operate.
True story; an esteemed client came to us the other day with a sustainability report one of their consultants had written and presented to them. Let’s just say the client's feedback to the consultant wasn’t positive. I won’t quote the feedback as this is a family blog.
Any design agency worth its salt will bang on about the importance of being consistent on how a brand or corporate identity is applied.
It is important. Here’s why.
Launching a new company is an exciting time for everyone involved. It’s tempting to try and save money and do a bit of DIY branding – we understand that – so here are five steps you should consider to get your new brand in the best possible place.
I realise this might sound like a really stupid question – but it isn’t. The question is deceptively simple, after all, we provide graphic design services, right? Right, but you may think that designing logos, brochures, annual reports – all that stuff – is all we do. But we do so much more.
When you design a PowerPoint presentation, you want to get and keep that attention. Your aim should be to leverage the world's most lucrative currency to meet your objective. A well-designed PowerPoint has the power to captivate an audience by simplifying complex subjects and creating visual aids for composite data. It can persuade and engage, validating your topic.
After great success in London, Navig8 is opening an annual report design agency and graphic design agency in Liverpool.
ESG reports provide qualitative and quantitative insights on three core initiatives: Environmental, Governance, and Social.
A brochure is a different beast to a leaflet, report or magazine. A brochure tends to be an asset that details a company’s offering, service or product range. It’s more likely to be printed as something that you might leave with potential clients or hand out at exhibitions. Kinda old school, but still relevant.
Environmental, Social, and Governance commonly referred to as ESG reporting is a way for corporations to uncover methods, define goals and deliver results.
Rebranding an organisation that has some perceived problems can present opportunities and pitfalls. All brands have inherent brand equity, good or bad.
Using three diverse examples. let’s discuss the advantages of a timeline for an annual report and stakeholder communication.
Stakeholders and potential investors are focusing more and more on sustainability, CSR (Corporate, Social, Responsibility) and ESG (Environment, Social and Governance) as part of their assessment of a company’s viability.
Organisations should seize the opportunity to showcase and implement their CSR, ESG and sustainability goals in all their corporate communications.
Icons, icons, icons – they are everywhere. We get requests for icons all the time; for annual reports, infographics and branding, to name a few.
Corporate communication means many different things. A corporate communication asset might be a humble email, a PR campaign or an annual report. In this article, we are going to try to define what the essence of any corporate communication might be. No mean feat.