I’m not sure whether Display Advertising has been referred to as the Dark Horse of PPC before. With its comparatively low clickthrough rate when pitted against its more conventional Search cousin, you’d be forgiven for thinking Display might be a waste of money.
At Navig8 we emphatically believe that with the right ingredients, Display can yield value for money for your business. Apart from non-stop brand promotion, your product can be presented to untapped audiences and generate a lot more interest for a lower click cost.
We have run successful Display campaigns for clients, enabling them to connect with the right audiences in an economical way. If you want to know more about how we can promote your brand successfully and economically though PPC, see some examples of our work here.