It applies to anything that you hope will be read and understood. Designing to ensure communications are accessible should always be on a designer's mind, not just when producing materials for an older audience or the visually-impaired.
Viewing entries in
Designers and clients have mixed views on the benefits of having a style guide for an organisation's communications collateral. Why's that? Well exponents love 'em because they bring order out of potential chaos, helping to reign in the potential 'home-made' designers from trying to include kittens and clipart in publications. Detractors see a style guides as a restriction of creativity and a draconian, corporate bible, that does not fit their needs and hinders their expression. Thing is, a good style guide should remove all of these reservations and provide a platform for creativity and consistency – so that everybody is a happy bunny. What does a style guide do? What makes them good? What makes them bad? Read on...
Graphic designers are always banging on about typography, but what are they going on about and does it really matter? In this installment we tackle the issues, discover the disasters and detail the do's and don'ts*.
How to overcome the seven deadly sins of typography including reading the negative space in letters as much as the outline itself.