In this article i set out what a mission, vision statement does, how an organisation can use a descriptor and what a lift speech is. We help organisations establish these as the bedrock of their brand values. This article is an edited piece from my forthcoming book, know your onions: corporate identity.
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london design agency
I’ve employed a fair few graphic designers in my time. Most of which are straight out of uni or as a result of work experience. Setting aside the advise I give in What to Put in Your Portfolio and Get a Job: Graphic Design – these are the top ten things you need to think about, and do, when you get your first job.
This then is the second and last in our series of ‘Design miscellany’ series, from M–Z. Nothing more than random comments, explanations and observations to inform and hopefully entertain.
Working with luxury brands and services requires a shift in communication mind set. You are no longer required to speak to the masses, but to the few. Often your market is more demanding and harder to impress. You must understand what is important to them and your aim is to communicate the product or services in a light that makes it a 'must have'
Annual report structures tend to be quite similar. There is probably a good reason for that, stakeholders, board members and the like, like things just so and CFOs do like their accounts to be set in a straight forward 'workman' like manner. All of that is fine. You can still mix it up a bit without upsetting the apple cart. The same suggestions apply to impact reports, strategy reports, but for now, I'll stick with a reasonably heavy weight report, the sort of thing you see in the finance industry.
This is the first of two emails in our ‘Design miscellany’ series. This is a collection of terms, comments and miscellany in alphabetical order with no other rhyme or reason other than to inform and entertain.
It applies to anything that you hope will be read and understood. Designing to ensure communications are accessible should always be on a designer's mind, not just when producing materials for an older audience or the visually-impaired.
There is often the misconception that once a piece of print work has been signed off, the final printed matter should be available in a matter of hours, let alone days. Like most things in life, there is more to print production than meets the eye. True, some modern print production techniques deliver astonishing results in a matter of hours. This article firstly talks you through the typical process of litho printing and then explains the other options, their benefits and disadvantages.
We (Navig8) are lucky enough to get a constant stream of CVs flooding into our inboxes of the finest creative talent this country (and abroad) has to offer.
The problem is that the vast majority of approaches are of a poor standard, something that could be easily fixed with a bit of effort.
This is a hit list for any would be employee. This covers the bare minimum if you hope to have any chance of getting your foot in the door. Remember, unless you are responding to an advert, the agency may not be actively looking for a new recruit. Having said that, we are always on the look out for talent.
We think a lot; we get paid to think. So it’s hard not to come up with ideas because we’re always thinking. Coming up with good ideas isn’t quite so easy. There is, unfortunately, no magic formula. But there are ways to increase the likelihood of striking that eureka moment and coming up with a great idea. This month we have a guest writer – Cris (no H) Convery, an ideas monster here at Navig8.
Designers and clients have mixed views on the benefits of having a style guide for an organisation's communications collateral. Why's that? Well exponents love 'em because they bring order out of potential chaos, helping to reign in the potential 'home-made' designers from trying to include kittens and clipart in publications. Detractors see a style guides as a restriction of creativity and a draconian, corporate bible, that does not fit their needs and hinders their expression. Thing is, a good style guide should remove all of these reservations and provide a platform for creativity and consistency – so that everybody is a happy bunny. What does a style guide do? What makes them good? What makes them bad? Read on...
This post is an overview that outlines the typical stages and appoximate number of days for an annual reporting project for print. All reports vary of course, but this aims to set out the process and highlight where potential pitfalls and opportunities. Understanding this process helps us and our clients work together better, avoid misunderstandings and create stunning work.
Happy April fools day, a couple of days ago. Seriously, the e-newsletter is no joke. In this issue we look at brand, marketing and design mistakes and the fools that made them.
Happy New Year, unless you are Chinese of course, in which case I'm a tad early. This newsletter is a tongue-in-cheek look at typical client requests made to designers and why a client might want to think again. :-)
As part of a brand positioning and strategy we are often asked to write or review the organisations 'mission statements'. These bits of copy do a number of 'jobs' and should help the organisation communicate with the outside world as well as their own staff. Here then are a few pointers that should help you when thinking about putting together a set or texts.
If you're commissioning design, the process we take as designers may seem a mystery. Whether it's a new corporate identity, website or annual report, the process we go through with you sometimes needs explaining. I'll try to do it here... wish me luck.
Infographics are a brilliant way to quickly communicate a journey, a process, a service, all sorts of things. They are far more visually engaging than a paragraph of text and done right, can deliver complex messages quickly and with style. We do a lot of them and there are certain things that help make them work hard for you.
We all love infographics don't we? They are a brilliant way of communicating complex data, journeys, services etc. But like most things in design, they are not easy to get right. Things like too much content, not enough levels of data and the use of poor iconography will mean your infographic will not work hard for you, or at least not as hard as it should.
In this article I set out some of the things a client and designer should consider when creating an infographic.
Free pitching is a hot issue. Why do clients ask agencies to work for free? On many occasions, an agency will be asked to 'do the job whole' to be considered for the work. Madness.
The creative industry is the only industry, as far as I know, that gets asked to deliver work that has value, before being paid. Is this fair? Or as clients say, 'well that is just how it is'.
I picked up an old notebook that I used to jot down some handy graphic design tips when I was doing work experience and the first little while I was first employed. Some pretty useful tips in it to be fair. Here they are, I'm just going to write down exactly what I have in front of me: