Viewing entries tagged
corporate identity

Annual report creative concepts

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Annual report creative concepts

Annual reports are strange beasts, they are technical, financial reporting documents that have to ‘do a job’. But they are so much more that that. The majority of reports we produce at Navig8 have a wider remit than just reporting on the the previous year finical operations.

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Annual Report Structure

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Annual Report Structure

Annual report structures tend to be quite similar. There is probably a good reason for that, stakeholders, board members and the like, like things just so and CFOs do like their accounts to be set in a straight forward 'workman' like manner. All of that is fine. You can still mix it up a bit without upsetting the apple cart. The same suggestions apply to impact reports, strategy reports, but for now, I'll stick with a reasonably heavy weight report, the sort of thing you see in the finance industry.

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What happens when you go to press

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What happens when you go to press

There is often the misconception that once a piece of print work has been signed off, the final printed matter should be available in a matter of hours, let alone days. Like most things in life, there is more to print production than meets the eye. True, some modern print production techniques deliver astonishing results in a matter of hours. This article firstly talks you through the typical process of litho printing and then explains the other options, their benefits and disadvantages.

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Annual Report Process – An Overview

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Annual Report Process – An Overview

This post is an overview that outlines the typical stages and appoximate number of days for an annual reporting project for print. All reports vary of course, but this aims to set out the process and highlight where potential pitfalls and opportunities. Understanding this process helps us and our clients work together better, avoid misunderstandings and create stunning work.

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April fools!

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April fools!

Happy April fools day, a couple of days ago. Seriously, the e-newsletter is no joke. In this issue we look at brand, marketing and design mistakes and the fools that made them.

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Branding strategies; mission, vision and values

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Branding strategies; mission, vision and values

As part of a brand positioning and strategy we are often asked to write or review the organisations 'mission statements'. These bits of copy do a number of 'jobs' and should help the organisation communicate with the outside world as well as their own staff. Here then are a few pointers that should help you when thinking about putting together a set or texts.

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Process, process, process

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Process, process, process

If you're commissioning design, the process we take as designers may seem a mystery. Whether it's a new corporate identity, website or annual report, the process we go through with you sometimes needs explaining. I'll try to do it here... wish me luck.

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Branding, love it or hate it

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Branding, love it or hate it

Branding is an emotive subject, no matter if it is a rebrand, launch of a new brand or just communicating brand values. We all have an opinion. Brand, what does that mean? What on earth does a sub-brand mean? Can you brand under an existing brand and still have a brand? Oh my life, what is brand hierarchy? What is evolution and what is revolution in terms of brand?

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