In part one, we covered the basics of type, including headlines, standfirsts, subheads, body copy, paragraphs and bullets. In part two, we will look at alignment, font weights, colour, kerning and word spacing.
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Typography
I’m not going into selecting type or any of the other aspects of typography; this blog focuses on the setting of type. These principles can be applied to documents (both print and digital), websites, social media assets – anything you produce using type.
Ligatures are ‘special characters’; not all fonts have them and they are always easily accessible.
How to overcome the seven deadly sins of typography including reading the negative space in letters as much as the outline itself.