There are a whole host of techniques that you can use to make you print publications look and feel different. All come at a cost of course, but it is money well spent when you see the final result. These finishing (the processes that occur after the printing has been done) techniques can be applied to most things, from the humble business card, brochures and annual reports and are especially useful and relevant when implying luxury, quality or simply to stand out from the crowd. A word of caution, use with moderation.
There is often the misconception that once a piece of print work has been signed off, the final printed matter should be available in a matter of hours, let alone days. Like most things in life, there is more to print production than meets the eye. True, some modern print production techniques deliver astonishing results in a matter of hours. This article firstly talks you through the typical process of litho printing and then explains the other options, their benefits and disadvantages.
Print buying and management is a service Navig8 provides and is grounded on years of experience and a very deep and broad knowledge. It certainly isn't just buying and selling. To provide an excellent service to your client, there are a number of areas you must be an expert.
Every now and then a print job requires a press pass, particularly if the job is of high value and complexity or simply because you want to get the best results for your client. Such is the case today. As I sit here, just a little bored waiting for the next section to be plated and 'run up', I though I'd share with you the experience and process of passing for press.
