Annual report structures tend to be quite similar. There is probably a good reason for that, stakeholders, board members and the like, like things just so and CFOs do like their accounts to be set in a straight forward 'workman' like manner. All of that is fine. You can still mix it up a bit without upsetting the apple cart. The same suggestions apply to impact reports, strategy reports, but for now, I'll stick with a reasonably heavy weight report, the sort of thing you see in the finance industry.
Infographics are a brilliant way to quickly communicate a journey, a process, a service, all sorts of things. They are far more visually engaging than a paragraph of text and done right, can deliver complex messages quickly and with style. We do a lot of them and there are certain things that help make them work hard for you.
We all love infographics don't we? They are a brilliant way of communicating complex data, journeys, services etc. But like most things in design, they are not easy to get right. Things like too much content, not enough levels of data and the use of poor iconography will mean your infographic will not work hard for you, or at least not as hard as it should.
In this article I set out some of the things a client and designer should consider when creating an infographic.
