To be 100% clear from the outset, this is the Top 10 Graphic Design book for graduates and graphic designers starting out in the industry - but with an additional three books (shameless plug) written by our Director. We've all gotta eat, right? I've avoided design books that just show pages and pages of other people's work as much as possible. It turns out that a lot of these recommendations doff their caps to the past. That's not to say modern designers haven't produced great work and great books.
Free pitching is a hot issue. Why do clients ask agencies to work for free? On many occasions, an agency will be asked to 'do the job whole' to be considered for the work. Madness.
The creative industry is the only industry, as far as I know, that gets asked to deliver work that has value, before being paid. Is this fair? Or as clients say, 'well that is just how it is'.
I picked up an old notebook that I used to jot down some handy graphic design tips when I was doing work experience and the first little while I was first employed. Some pretty useful tips in it to be fair. Here they are, I'm just going to write down exactly what I have in front of me:
If you don't have some sort of system in place to manage your work and suddenly you land 30 jobs at once you're going to feel overwhelmed.
We are often asked how to design a logo, so we have detailed our process which seems to work well for us…
Finding the perfect design process, that suits any brief, can be like finding a pot of gold (it will certainly translate to one).
