Working with luxury brands and services requires a shift in communication mind set. You are no longer required to speak to the masses, but to the few. Often your market is more demanding and harder to impress. You must understand what is important to them and your aim is to communicate the product or services in a light that makes it a 'must have'
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London branding agency
We think a lot; we get paid to think. So it’s hard not to come up with ideas because we’re always thinking. Coming up with good ideas isn’t quite so easy. There is, unfortunately, no magic formula. But there are ways to increase the likelihood of striking that eureka moment and coming up with a great idea. This month we have a guest writer – Cris (no H) Convery, an ideas monster here at Navig8.
Happy April fools day, a couple of days ago. Seriously, the e-newsletter is no joke. In this issue we look at brand, marketing and design mistakes and the fools that made them.
As part of a brand positioning and strategy we are often asked to write or review the organisations 'mission statements'. These bits of copy do a number of 'jobs' and should help the organisation communicate with the outside world as well as their own staff. Here then are a few pointers that should help you when thinking about putting together a set or texts.
Branding is an emotive subject, no matter if it is a rebrand, launch of a new brand or just communicating brand values. We all have an opinion. Brand, what does that mean? What on earth does a sub-brand mean? Can you brand under an existing brand and still have a brand? Oh my life, what is brand hierarchy? What is evolution and what is revolution in terms of brand?
The balance between flexibility and consistency is paramount. A good branding agency will create solutions with longevity that will allow the identity to naturally develop and lend itself to new applications.