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Branding strategy

Branding strategies; mission, vision and values

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Branding strategies; mission, vision and values

As part of a brand positioning and strategy we are often asked to write or review the organisations 'mission statements'. These bits of copy do a number of 'jobs' and should help the organisation communicate with the outside world as well as their own staff. Here then are a few pointers that should help you when thinking about putting together a set or texts.

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