Articles, advice and musings in the world of graphic design, branding, corporate reporting and so much more.
Viewing entries tagged
Branding
What does a design and rebranding agency do and what process do they take?
Almost all agencies say they can do anything. The truth is we can’t. We’ve done some wicked interiors, mostly because our client liked what we did with everything else. It was magic fun, but we are not interior experts.
What we are (Navig8 that is) is an agency that does a few things, not only well, but world-class.
The decision to rebrand can be a difficult one for organisation that has high recognition. No matter the organisation if the brand is tired, no longer works on modern digital channels, or has simply become cringe-worthy, it may be time to grasp the nettle and seek out a design and rebranding agency.
Working with luxury brands and services requires a shift in communication mind set. You are no longer required to speak to the masses, but to the few. Often your market is more demanding and harder to impress. You must understand what is important to them and your aim is to communicate the product or services in a light that makes it a 'must have'
