Direct Mail 

Direct Marketing (DM) like email campaigns rely on results as a measure of their success. If you are looking to recruit more members, keep the ones you have, sell more product or campaign on issues, DM is often the way forward.

We take into consideration budget, the message and the product, the market and the cost of the mailing and fulfilment. We can look after all of it, or just a bit of it. We can write the copy, take the pictures, manage the printing, input the list and even pop it in the post.

It takes creativity to stand out from a crowded doormat, simplicity and instant engagement to incite a response, as well as a sensible approach to design and production to make DM campaigns deliver the returns client are looking for.

As part of an integrated campaign for the charity Shelter, we produced a stunning, very cost effective piece for the '1 million Hidden Children Campaign'. Navig8 had devised the 'identity' for the campaign; a camouflage pattern made up of children's silhouettes illustrating the hidden problem of child poverty in the UK. We helped devise the launch, the exhibition and display and the viral online 'calculator'. As part of the printed campaign we devised a two-fold response mechanism which raised awareness and targeted the decision makers of the time.

One of our favourites was the addition of a birthday card to the Help the Aged's, age discrimination campaign. Research showed that age discrimination starts at about 55 years old. One of the problems with age discrimination is that the very people who were being discriminated against, didn't realise it was discrimination – if you see what we mean. The fact that they couldn't get travel insurance and that hospital policy was that after a certain age, there was no attempt to resuscitate was because of their age didn't seem to equate to discrimination, in the same way race and sexual discrimination did.

We had to educate them (older people), the society that discriminated against them and also lobby decision makers to make it illegal. It was a big campaign, with lots of facets; one was a DM piece to MPs on their birthdays. This was highly targeted and was personalised to each MP. It read; Happy Birthday Mr/Mrs MP, now you are 55 you will face discrimination, no more cheap insurance, job offers, private health care etc. Nothing makes an issue more real then when it affects 'you' directly.

Examples include:

	Help the Aged direct mail A direct marketing campaign aimed at Governments and their financial responsibilities towards the impoverished pensioners in developing countries. »more
	Shelter direct mail This direct mailer was initially sent out as a profile raiser but was so successful that it was relaunched as a fund raising piece – part of the cross media campaign. »more