UCL BioMedica identity project overview

UCL Biomedica are the commercial arm of University College London (UCL), their job is to take academics innovation and turn them into commercial realities. Our job was to give them an idenity.

Technology overview

HTML, Flash

What happened:

UCL BioMedica used to be UCL Business, but things changed. The new company needed to stand on its own two feet whilst doffing its cap to its origins. The new image had to be acceptable to the men in white coats, professional enough for the men in suits – and of course the woman who runs it.

Why it was good:

The identity is as clean as a laboratory and as modern as the technology it handles. Whatever conference they are at, UCL BioMedica runs rings around the competition.

When it was finished:

This client has become one of our best advocates, referrals are still forthcoming, we get to work with the new 'spin-out' companies, incredibly interesting people, who invent things that change the world forever.