DFID Global School Partnerships corporate identity project overview

DFID Global School Partnerships came to us for a new logo for their new organisation. After agreeing on the colourful and exciting 'big bang' logo we designed for them, they asked us to create a whole suite of templates for all their further publications.

What happened?

DFID Global School Partnerships came to us for help with the redesign of their logo. They had been working with an agency for a while but they were unhappy and nervous about how things were beginning to turn out. The deadline for the launch of DGSP, a consortium of four organisations, was less than a month away.

Why it was good?

We thought the key thing was to steer away from Globes and children prancing about. The sector is full of marks like that. We went back to them with something new that captures their aims – we called it the big bang (it sound a bit marketing speak, but it rocked our boat). Turned out, it rocked theirs' too.

What happened next?

"Thanks for the logo, great" they said. That was supposed to be the end of that. However, since then, we have developed a style guide, stationery, PowerPoint templates, Word templates, a 12 page magazine and a 128 page Education Pack, so far.