Teeming corporate identity project overview

Navig8 gave Teeming a tone of voice to match their style. Each marketing piece has a chatty mildly humorous feel, but above all, there is a clarity and openness to the tone. Navig8 gave teeming a tone of voice to match their style. Each marketing piece has a chatty, mildly humorous feel, but above all, there is a clarity and openness to the tone.

What happened

We chose the simplest of typefaces, courier, and a graduated tint. Frankly the logo is a small part of the overall identity. The brand relies on the tone of voice of the copy and a simple, understated style. Navig8 applied a consistent style to stationery, a direct marketing piece, recruitment advertising, email signatures, window graphics and eventually a website.

Why it was good

Because of the ‘non-designed’ style their brand shone through. The look and style of Teeming’s material is totally different to anything else out there – they love it. The actual response from their clients was; ‘we love it’.

What happened next

Teeming commissioned us to roll out the identity and to brand their training service; Teeching.