Clarity logo design project overview

Navig8 designed this clear typographic mark that is easily reproduced in one colour, with a spot of personality for Clarity – a consultancy firm working in the UK. Something as simple as a raised dot gives the mark some movement and originality, without looking like it was trying too hard.

What happened?

Clarity is a small consultancy working with SMEs in the North East. As a start up, they needed the basics; a simple strong logo that could be applied over time to all of their marketing materials, stationary and website. The brief was simple; "e;Give us something clear that has Clarity in it"e;

Why it was good?

Navig8 designed a clear, typographic mark that was easily reproduced in one colour, with a spot of personality. Something as simple as a raised dot gives the mark some movement, originality without looking like it was trying too hard.

What happened next?

Off they went, happy as Larry!