Stop AIDS Campaign identity project overview

Navig8 was asked to create a clean, global identity for Stop AIDS Campaign and its particularly large committee. With all of these committee members and all of their opinions, it's difficult to create one particular corporate identity to please them all but... we managed it heroically.

What happened:

All the big charities and quite a few of the small ones (72 last count) came together to make a consortium whose sole purpose was to campaign to make Governments all over the world recognise the HIV/AIDS epidemic and to do something about it.

Navig8 was asked to create a clean, global identity that the committee, with all of its opinions, would agree to.

Why it was good:

Every item we produced was about campaigning. Four different letterheads were printed with shocking facts. Even the business card was a campaigning tool.

When it was finished:

The SAC grows and grows. It stages numerous events like the London Eye World AIDS Day Event and celebrities and politicians ranging from Bill Clinton to Sir Elton John have signed up.

We continue to work with them and their partner and members to keep issues like Access to Treatment in the forefront of peoples minds.