Shelter marketing project overview

Shelter had a launch date looming. Johnson Banks had designed the logo, pro bono, but Shelter were waiting on the style guide. They asked us to design a campaign that would answer all the marketing questions for their launch. We looked after the copy, the photography and devised a set of complimentary formats. We also devised the straplines and descriptors, and supplied a complete "copy kit".

What happened:

Shelter had a launch date looming. Johnson Banks had designed the logo, pro bono, but Shelter were waiting on the style guide. They asked us to design a suite of materials that would answer all the marketing questions for their launch. We looked after the copy, the photography and devised a set of complimentary formats.

We also devised the straplines and descriptors, and supplied a complete 'copy kit'.

Why it was good:

The documents met all of their needs internally as well as tackling donors, corporate clients, people in need and decision makers. We were told the timescale was going to be tight – it was, but nothing missed the deadline.

At the same time we were working on Shelter's biggest ever campaign, same launch date.

When it was finished:

A huge thank you for all your massive help and getting everything delivered on time. Ben Jackson, Head of Communications