Shelter campaign project overview

Shelter’s biggest campaign to date. Our brief was to conceptualise the first phase. They wanted something powerful and modern that illustrated the hidden housing problem for children in the UK.

Technology overview

HTML, Flash

What happened:

Shelter's biggest campaign to date. Our brief was to conceptualise the first phase. They wanted something powerful and modern that illustrated the hidden housing problem.

Why it was good:

They got what they asked for and a lot of what they hadn't bargained for. We not only gave them an image that was iconic but also provided a 'language' for the campaign. The first step towards redefining what Shelter do and communicating what the most pressing housing issues in this country had achieved.

When it was finished:

The press coverage was massive, the response to the email campaign overwhelming and Shelter have a very strong springboard to develop the campaign over the forthcoming year.