Jubilee Debt Campaign identity review project overview

Jubliee Debt Campaign came to us because of our experience in implementing corporate identities in a consistent and flexible manner. As a semi pro bono job, the budget was minuscule but they were in need of guidelines and a system that brought together their style elements into a coherent message.

What Happened:

Firstly we identified the problems and prioritised the solutions. As a very small charity there wasn't the budget to commission swanky design agencies to produce their materials – a lot will be produced inhouse. We started with the logo, although not part of the brief, but if a jobs worth doing...

Why it was good:

We gently tweaked the logo. We are talking evolution rather than revolution here. Then we applied some simple principles; like font usage, a colour palette, basic positioning and left it at that. From then on, we concentrated on a basic set of guidelines for their typical publications. Our final offering was to provide designs for their stationery and one 4pp report.

What Happened Next:

The corporate identity guidelines and material that we produced have formed a solid basis for everything Jubilee Debt Campaign will produce. Their communications have a coherent feel, structure and tone of voice. This makes them easier to produce and gives them far greater impact.