Contact us: telephone: +44 (0)20 7813 0373email: firstname.lastname@example.org
Firstly we identified the problems and prioritised the solutions. As a very small charity there wasn't the budget to commission swanky design agencies to produce their materials – a lot will be produced inhouse. We started with the logo, although not part of the brief, but if a jobs worth doing...
We gently tweaked the logo. We are talking evolution rather than revolution here. Then we applied some simple principles; like font usage, a colour palette, basic positioning and left it at that. From then on, we concentrated on a basic set of guidelines for their typical publications. Our final offering was to provide designs for their stationery and one 4pp report.
The corporate identity guidelines and material that we produced have formed a solid basis for everything Jubilee Debt Campaign will produce. Their communications have a coherent feel, structure and tone of voice. This makes them easier to produce and gives them far greater impact.
Calling for 100% cancellation of unpayable and unfair poor country debts.
I like working with Navig8 they always push the boundaries of your own perceptions and they are always spot on.
Harry Ward – Design Manager
Help the Aged