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Jubilee Debt Campaign identity review project overview

Jubliee Debt Campaign came to us because of our experience in implementing corporate identities in a consistent and flexible manner. As a semi pro bono job, the budget was minuscule but they were in need of guidelines and a system that brought together their style elements into a coherent message.

Jubilee Debt Campaign - corporate identity reiview and design


What Happened:

Firstly we identified the problems and prioritised the solutions. As a very small charity there wasn't the budget to commission swanky design agencies to produce their materials – a lot will be produced inhouse. We started with the logo, although not part of the brief, but if a jobs worth doing...

Why it was good:

We gently tweaked the logo. We are talking evolution rather than revolution here. Then we applied some simple principles; like font usage, a colour palette, basic positioning and left it at that. From then on, we concentrated on a basic set of guidelines for their typical publications. Our final offering was to provide designs for their stationery and one 4pp report.

What Happened Next:

The corporate identity guidelines and material that we produced have formed a solid basis for everything Jubilee Debt Campaign will produce. Their communications have a coherent feel, structure and tone of voice. This makes them easier to produce and gives them far greater impact.

  • Client Overview
Jubilee Debt Campaign

Calling for 100% cancellation of unpayable and unfair poor country debts.

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  • Client testimonial

The ideas they came up with were incredible. Especially given the fact that they had no background in the area of Tissue Engineering. They understood the concept of what we were trying to do and why. The resulting brand identity that they came up with was fantastic.

Louise Sarup
UCL BioMedica

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