Help the Aged Warm at last campaign project overview

An astonishing amount of older people (21,500) die from being too cold in this country. Help the Aged re-launched its campaign to press the government to do something about it. They came to us to devise something shocking and powerful without showing older people in distress. The final image of a coffin going into the crematorium illustrates the point in an abstract and strong way. Navig8 secured the use of the crematorium and art directed the photo shoot.<br><br> Production costs were kept to a minimum for the direct marketing campaign where the postcard and posters were printed in one colour, which if anything, enhanced the strength of the image.

What happened

Navig8 was asked to join the four-way paid pitch to design the graphics for the British Councils 75th Anniversary graphics. It was quite a difficult brief to design a scheme that encapsulates the British Council's activities, ethos and history. The final solution needed to apply globally, be flexible enough to lend itself to print, motion graphics, exhibition and display.

Why it was good

we won, and our solution ticked all the boxes. We devised a number of photomontages in the form of colourful kaleidoscopes – each being inclusive, vibrant and unique. The system allowed various tiers to be 'switched on an off' to allow the end users to customise the graphics.

What happened next

We supplied the source files, press ready, with an accompanying style guide and a Flash animation for the corporate website.