Help the Aged Payroll Campaign direct mail project overview

We created this succesful campaign to encourage people who worked in the voluntary sector to give a percentage of their wages to another charity. Not the easiest thing in the world bearing in mind they spend most of their working days giving.

This was a drip campaign that took two weeks of intrigue before finally tell members of Help the Aged's staff what it was all about. Campaign elements included a range of posters, postcards (shown), life-size cut-outs of 1950’s characters... The cut-outs were left all around in places like the lift, the reception and meetings rooms. Occasionally they moved overnight.

What happened

Navig8 was asked to join the four-way paid pitch to design the graphics for the British Councils 75th Anniversary graphics. It was quite a difficult brief to design a scheme that encapsulates the British Council's activities, ethos and history. The final solution needed to apply globally, be flexible enough to lend itself to print, motion graphics, exhibition and display.

Why it was good

we won, and our solution ticked all the boxes. We devised a number of photomontages in the form of colourful kaleidoscopes – each being inclusive, vibrant and unique. The system allowed various tiers to be 'switched on an off' to allow the end users to customise the graphics.

What happened next

We supplied the source files, press ready, with an accompanying style guide and a Flash animation for the corporate website.