Help the Aged Annual Report project overview

Help the Aged came to Navig8 to design their most important annual document. Having usually done this in-house, they decided that they needed an injection of life pumped into it.

What happened

The Help the Aged annual report was traditionally done in-house because of budget restrictions. 2007 had proved to be a very important year for help the aged and the annual report was to be the main tool for communicating successes and hopes to high-level stakeholders. Navig8 was commissioned to take the content and create a framework that communicates the charities achievements, goals and financial standing.

Why it was good

Help the Aged have clear and solid brand guidelines. Type sizes must be kept large and the design must be accessible. We stripped back the elements and implemented a simple structure, capitalising on engaging photography, very strong typography and elegant graphics. Although simple, the design was seen as very progressive.

What happened next

The report certainly had an impact, both internally and externally. The publication reflects the scope of the charities work and a wide range of services all produced within a very tight budget.

Help the Aged's design manager had this to say: "I like working with Navig8 they always push the boundaries of your own perceptions and they are always spot on. Of the moment communications that are clear, well designed and engaging. Thanks Navig8!"