British Council Connect Youth brochure project overview

Connect Youth is the UK national agency for the European Youth Programme working under the Britsh Council. They came to us for a young and funky design for their annual, promotional brochure; and were very happy with what we produced for them.

What happened:

Through recommendations of colleagues at the British Council, Juan Toledo came to us to design a brochure for their Connect Youth programme. Previous versions of the material were hardly youth orientated. Our job was to breathe a little life into materials.

Why it was good:

We took the whole look and feel of Connect Youth and brought it to a more youthful and vibrant level. By changing the layout and style, introducing a photo/illustrative style and introducing graphic elements that can be used on various items without incurring extra cost.

What happened next:

The brochure has been snapped up so quickly that larger second runs have already been put in place. And, after being recommended to Juan, he has gone on to recommend us to other teams in the British Council.