British Council Annual Report 2007-2008 project overview

For the third year in a row, we were asked to pitch for the design and print of the British Council's annual report. This is, without a doubt, their most prestigious publication of the year. For the third year in a row, we won the account.

What happened

Navig8 was asked to join the four-way paid pitch to design the graphics for the British Councils 75th Anniversary graphics. It was quite a difficult brief to design a scheme that encapsulates the British Council's activities, ethos and history. The final solution needed to apply globally, be flexible enough to lend itself to print, motion graphics, exhibition and display.

Why it was good

we won, and our solution ticked all the boxes. We devised a number of photomontages in the form of colourful kaleidoscopes – each being inclusive, vibrant and unique. The system allowed various tiers to be 'switched on an off' to allow the end users to customise the graphics.

What happened next

We supplied the source files, press ready, with an accompanying style guide and a Flash animation for the corporate website.