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Although we were commissioned last year, the playing field was levelled and three agencies were invited for the creative pitch. We didn’t rest on our laurels, instead we returned with four concepts taking their brief to a higher level.
It was good because the report not only delivered the financial information in a clear way, but we also incorporated their ethos and aims. Annual reports are not the easiest of jobs and it can be difficult dealing with 13 regions spanning the globe, all with a different opinion and all with a slightly different needs.
One of the most important services we provided to the client was direct contact with the accounts department. A member of our staff went down to their offices and worked directly with them to ensure the data came into the report cleanly and that revisions were handled carefully and diligently. It cut down on time, mistakes and late nights.
The covers show a pie chart, not something you would normally want on the front of your annual report, but because of the dye cut, the user experiences a ‘reveal’ giving global data in a beautiful and immediate way.
Neil Kinnock mentioned the report’s ‘beautiful design'. Thanks Neil. We then set about building an online version.
Promoting educational opportunities and cultural relations. Navig8 is a preferred supplier.
The annual report arrived today. It looked, smelt and read delicious. Modern, fun, integrity, beautifully produced. I know what a bugger these things are to create and this has to be one of the best in the last decade.
Christopher Wade, Director British Council Australia