Navig8 won a five-way pitch against other agencies from the British Council’s design roster to design and produce the 104 page annual report and accounts.
The British Council’s Annual Report is possibly it's most important publication. This year even more so, as the Government and the Foreign Office Committee are scrutinising the performance.
The report is broken down into 13 regions that the British Council operates within. A graphic map identifies the regions, putting them into context. The report then uses a colour coded system of pie and bar charts and "e;traffic lights’ to measure performance. This measures the accomplishments against the last three years targets as well as setting the objectives for the next year.
Navig8 was commissioned to repurpose the printed report in to a micro-site to aid the broader dissemination of the material. They also want us to do it all again next year.
Promoting educational opportunities and cultural relations. Navig8 is a preferred supplier.
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The design of the Annual Report is the best I've seen in years. Really creative, fresh and - dare I say it - fun!
David Elliott, Director Programmes
British Council