Articles, advice and musings in the world of graphic design, branding, corporate reporting and so much more.
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Graphic Design
We all love infographics don't we? They are a brilliant way of communicating complex data, journeys, services etc. But like most things in design, they are not easy to get right. Things like too much content, not enough levels of data and the use of poor iconography will mean your infographic will not work hard for you, or at least not as hard as it should.
In this article I set out some of the things a client and designer should consider when creating an infographic.
Free pitching is a hot issue. Why do clients ask agencies to work for free? On many occasions, an agency will be asked to 'do the job whole' to be considered for the work. Madness.
The creative industry is the only industry, as far as I know, that gets asked to deliver work that has value, before being paid. Is this fair? Or as clients say, 'well that is just how it is'.
I picked up an old notebook that I used to jot down some handy graphic design tips when I was doing work experience and the first little while I was first employed. Some pretty useful tips in it to be fair. Here they are, I'm just going to write down exactly what I have in front of me:
If you don't have some sort of system in place to manage your work and suddenly you land 30 jobs at once you're going to feel overwhelmed.
We are often asked how to design a logo, so we have detailed our process which seems to work well for us…
Finding the perfect design process, that suits any brief, can be like finding a pot of gold (it will certainly translate to one).
