Drinks marketing

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Drinks marketing

Sometimes you get a dream client. Something you'd just love to work on. In my case, this is the historic and global brand Barbadillo. I'm a Manzanilla drinker myself. It's a very dry sherry, made in a tiny area of Spain. Having visited the winery (Bodega) in the interests of research – I changed my view of what a drink's brand is and what it takes to make something unique. Let's look at the best.

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PowerPoint best practice

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PowerPoint best practice

After all these years (released in 1990) PowerPoint still plays a huge role in client presentations as the ‘go-to’ software for the account exec, sales bod and public speaker. We deliver a massive amount of templates and presentations for our clients with the same issues of budgetary restrictions and customisability being the main issues. Let's look at best practice, where the potential problems lie and what we can do together to produce a show-stopping presentation.

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Top 10 Graphic Design books for graduates

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Top 10 Graphic Design books for graduates

To be 100% clear from the outset, this is the Top 10 Graphic Design book for graduates and graphic designers starting out in the industry - but with an additional three books (shameless plug) written by our Director. We've all gotta eat, right? I've avoided design books that just show pages and pages of other people's work as much as possible. It turns out that a lot of these recommendations doff their caps to the past. That's not to say modern designers haven't produced great work and great books.

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The best infographics – how to create them

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The best infographics – how to create them

We all love infographics don't we? They are a brilliant way of communicating complex data, journeys, services etc. But like most things in design, they are not easy to get right. Things like too much content, not enough levels of data and the use of poor iconography will mean your infographic will not work hard for you, or at least not as hard as it should.

In this article I set out some of the things a client and designer should consider when creating an infographic.

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Graphic design tenders - the real cost

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Graphic design tenders - the real cost

Free pitching is a hot issue. Why do clients ask agencies to work for free? On many occasions, an agency will be asked to 'do the job whole' to be considered for the work. Madness.

The creative industry is the only industry, as far as I know, that gets asked to deliver work that has value, before being paid. Is this fair? Or as clients say, 'well that is just how it is'.

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Print buying and print management

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Print buying and print management

Print buying and management is a service Navig8 provides and is grounded on years of experience and a very deep and broad knowledge. It certainly isn't just buying and selling. To provide an excellent service to your client, there are a number of areas you must be an expert.

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Notes to self as a graphic design intern

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Notes to self as a graphic design intern

I picked up an old notebook that I used to jot down some handy graphic design tips when I was doing work experience and the first little while I was first employed. Some pretty useful tips in it to be fair. Here they are, I'm just going to write down exactly what I have in front of me:

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Drupal Agency London – the creative side

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Drupal Agency London – the creative side

So I have written a article on what it takes to be a Drupal Agency In London from the more technical perspective. Navig8 is a full service agency, we design it build it, SEO it and brand it. Focusing on the creative and planning aspects, below are the activities and services A full service Drupal agency should deliver.

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A day out on a press pass

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A day out on a press pass

Every now and then a print job requires a press pass, particularly if the job is of high value and complexity or simply because you want to get the best results for your client. Such is the case today. As I sit here, just a little bored waiting for the next section to be plated and 'run up', I though I'd share with you the experience and process of passing for press.

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Drupal Agency London – the more technical side

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Drupal Agency London – the more technical side

Drupal Agency London – the more technical side

That’s what we are, Navig8 that is, often called a ‘Drupal House’. But what does that mean? Sounds a silly question, with a straightforward answer. But things are more complex than they seem.

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What it takes to be a branding agency, London

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What it takes to be a branding agency, London

The balance between flexibility and consistency is paramount. A good branding agency will create solutions with longevity that will allow the identity to naturally develop and lend itself to new applications. Those flexible and diverse situations should be underpinned by consistency. Consistent logo position, consistent use of the colour palette and font should always be defined and policed. To use Easy Jet as an example, it didn’t take a huge branding exercise to brand all of its sub-brands, Easy Bus for instance.

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CRM integration for Drupal:

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CRM integration for Drupal:

Drupal provides many solutions for integrating CRM systems. This blog discusses the modules that connect the CRM system according to your needs. Remember Drupal is a very powerful and scalable platform and can provide lots of solutions that a CRM system provides. 

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The Dark Horse

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The Dark Horse

I’m not sure whether Display Advertising has been referred to as the Dark Horse of PPC before. With its comparatively low clickthrough rate when pitted against its more conventional Search cousin, you’d be forgiven for thinking Display might be a waste of money. 

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Can anyone do marketing?

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Can anyone do marketing?

The barriers to entry for setting up marketing campaigns have been lowered. From Google Pay Per Click to email broadcasts to Facebook advertising, anyone can do it, so why is marketing 'know-how' still essential.

 

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Social Media: Flavour of the month...

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Social Media: Flavour of the month...

In Social Media there’s always some new flavour of the month, be it a tool or network. Time and time again we get told “Facebook is over”, “twitter is dead” and “all the young ones are on [replace with network name]”.

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