Designers and clients have mixed views on the benefits of having a style guide for an organisation's communications collateral. Why's that? Well exponents love 'em because they bring order out of potential chaos, helping to reign in the potential 'home-made' designers from trying to include kittens and clipart in publications. Detractors see a style guides as a restriction of creativity and a draconian, corporate bible, that does not fit their needs and hinders their expression. Thing is, a good style guide should remove all of these reservations and provide a platform for creativity and consistency – so that everybody is a happy bunny. What does a style guide do? What makes them good? What makes them bad? Read on...
British design is considered the finest in the world, from cars to Hoovers. Often nostalgic, our design icons define us. There are so many global design icons that originated in the UK. Here we focus on the motor industry.
Most, but not all, of these e-newsletters are born out of issues on projects Navig8 helps with. Real-life issues that often have hidden problems, or simple solutions that help the client get what they want, for the best result and the best price. Here we talk about photography and art direction – how best to buy it and how best to use it.
This post is an overview that outlines the typical stages and appoximate number of days for an annual reporting project for print. All reports vary of course, but this aims to set out the process and highlight where potential pitfalls and opportunities. Understanding this process helps us and our clients work together better, avoid misunderstandings and create stunning work.
Happy April fools day, a couple of days ago. Seriously, the e-newsletter is no joke. In this issue we look at brand, marketing and design mistakes and the fools that made them.
'Googling' has become a verb. Talk about brand equity. There is much to be said about the 'dark art' of getting to the top of Google's search results, but most of it is garbage. Here we dispel the myths, advise on best practice and illustrate examples of a job well done. We're not going to include Pay Per Click (PPC) or any ads.
Logos: they're everywhere – you see them but don't always notice them. They help us recognise big brands like Nike and Shell, but what about those more workman-like marks that are stuck on the bottom of our kettles or sewn into our jumpers? Let's have a look at some of those ubiquitous logos and their hidden beauty.
Happy New Year, unless you are Chinese of course, in which case I'm a tad early. This newsletter is a tongue-in-cheek look at typical client requests made to designers and why a client might want to think again. :-)
F.R. David's song has a point about copywriting. Writing good copy, editing and getting your tone and content right isn't easy. And let's face it: I'd never proport to be an expert. I've written the odd tome and boy-oh-boy it's tough. But in doing so, there are a few things that I've picked up along the way which I'd like to share. Words certainly don't come easy to me.
Is it that time already?
Some people love it, some loathe it – a lot of people don't believe in it. But here it is. Christmas comes but once a year and of all the religious festivals this dominates the western world. This e-bite is an 'extra' – a Christmas bonus, if you like. Let's put on our design hats...ho, ho, ho... and enter the design world of clichés.
As part of a brand positioing and strategy we are often asked to write or revew the organisaytions 'mission statements'. These bits of copy do a number of 'jobs' and should help the organisation communicate with the ouyside world as well as thire own staff. Here then are a few poin nters that should help you when thinking about putting together a set or texts.
If you're commissioning design, the process we take as designers may seem a mystery. Whether it's a new corporate identity, website or annual report, the process we go through with you sometimes needs explaining. I'll try to do it here... wish me luck.
Presenting to an audience is a daunting task. No matter how old you are, the nerves tingle, the senses are heightened and palms are sweaty. I'm not the best presenter in the world, but I have learnt a few things and marvel at the best. The best being Winston Churchill. His ability to combine phrases and timing make him one of the best public speakers the world has ever seen. How did he do that?
Navig8 opened its doors in 2000 in a tiny office on Goodge Street, so tiny that I could touch both walls at the same time, by just stretching out my arms. So we are really 15 and a bit years old, but adding 'a bit' to the graphic looks rubbish. We've moved offices three times. Every time, just around the corner, but in many ways we have come so far.
Infographics are a brilliant way to quickly communicate a journey, a process, a service, all sorts of things. They are far more visually engaging than a paragraph of text and done right, can deliver complex messages quickly and with style. We do a lot of them and there are certain things that help make them work hard for you.
Branding is an emotive subject, no matter if it is a rebrand, launch of a new brand or just communicating brand values. We all have an opinion. Brand, what does that mean? What on earth does a sub-brand mean? Can you brand under an existing brand and still have a brand? Oh my life, what is brand hierarchy? What is evolution and what is revolution in terms of brand?
Graphic designers are always banging on about typography, but what are they going on about and does it really matter? In this installment we tackle the issues, discover the disasters and detail the do's and don'ts*.
The allure of creative freedom, public recognition and the joy of walking into a record shop anywhere in the country and seeing your own work, makes album cover design a graphic designers dream job. The days of the 12" double gate fold album offered a huge landscape for designers, now the reality is often a condensed digital download icon. The forerunner to Navig8, The Design Corps was established in the music industry back in the 90s. Let's look at the world's most iconic album covers and the designers behind them.
Colour plays a huge part in every aspect of design and can arouse strong opinions from clients and designers alike. Colours are often chosen on personal taste or some spurious theory. A client of ours once rejected a suggested colour pallet because it reminded him of the new curtains his wife had just bought, and he hated them. Let's look at good use of colour and how to get it right.